Looper Insights
LOOPER INSIGHTS
Dollar Media Placement Value™ ($MPV™)

The US CTV shelf is worth billions. Who owns it by end of 2027?

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CTV home screens scanned
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Streaming platforms tracked
Q2 2026
Baseline data from
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Predictions made so far

On 27 July 2026, Peacock and YouTube announced a landmark deal, Peacock will bundle inside YouTube Premium from early 2027. The CTV shelf is about to be reshuffled. Where do you think each streamer lands?

$MPV™ (Dollar Media Placement Value) measures the real dollar value of a streamer's home screen slot. Drag to predict each platform's share, then see where industry peers land.

Your 2027 shelf preview

Share of Dollar Media Placement Value™ ($MPV™) · total 100%

Each segment represents a platform's share of total CTV home screen value. Adjust one slider and the others rebalance automatically, the total always equals 100%.

Prime Video
Peacock
HBO Max
Paramount+
Disney+
Netflix
YouTube
30.3%
17.8%
15.7%
13.7%
13.5%
Prime Video30.3%
Peacock17.8%
HBO Max15.7%
Paramount+13.7%
Disney+13.5%
Netflix5.1%
YouTube4.0%

Your prediction joins the crowd average, totals are shared in aggregate, not individual guesses.

See what 26 streaming industry leaders predict

We surveyed C-suite executives from across streaming, broadcasting and CTV on the Peacock/YouTube deal and what comes next. Get your copy of "YouTube's Path to TV Dominance", the Looper Insights report, delivered straight to your inbox.

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